What is the International Agricultural Show?
The International Agricultural Show is an annual French event held in Paris in late February and early March. It is a trade and public exhibition dedicated to agriculture, livestock farming and gastronomy.
During the show, thousands of exhibitors come from the 4 corners of France to represent and promote the expertise of their region. Cattle, pig, sheep and poultry farmers, along with other animal breeders, attend to exhibit their animals and showcase their profession. Agricultural demonstrations, conferences and debates are also held.
The International Agricultural Show has become a very popular French tradition, attracting hundreds of thousands of visitors every year. It gives producers the opportunity to meet consumers directly, promote their products and communicate the challenges of their profession.
THE CONCOURS GÉNÉRAL AGRICOLE...
This year, the 131th edition of the Concours Général Agricole took place during the International Agricultural Show. This annual event is held in France as part of the International Agricultural Show. The national competition recognizes France's best agricultural and food products.
Did you know?
The Concours Général Agricole was established in 1870 to encourage French producers to improve the quality of their products. Today, it recognizes thousands of products each year across various categories: wines, cheeses, charcuterie, honey, oils, fruit and vegetables, meat, spirits, and more.
5 competition categories are recognized each year:
- The breeding animal competition, which recognizes France's best breeding animals,
- The wine competition, a benchmark in the wine industry,
- The product competition, a benchmark for quality and assurance since its creation,
- The young professionals competition, which showcases young talent each year through 5 dedicated competitions,
- The agroecological practices competition, recognizing the agroecological balance achieved by farmers in their meadows.
Competing products are evaluated by a jury of professionals and experts, who award gold, silver and bronze medals to the best entries. The Concours Général Agricole medals are recognized around the world as a benchmark for quality and a testament to French expertise.
...RECOGNIZES VEDRENNE
VEDRENNE has taken part in this competition for over twenty years and has already won numerous medals. These awards highlight the VEDRENNE Group's commitment to developing quality products.
Four products are in the spotlight on this year's podium:
- VEDRENNE Amaretto Liqueur and VEDRENNE Grapefruit Crème have won gold medals.
- VEDRENNE Elderflower Liqueur and Pastis des Terres Rouges also impressed, winning silver medals.
VEDRENNE Amaretto Liqueur
Discover VEDRENNE Amaretto Liqueur, with roasted bitter almond notes that are perfect in all your cocktails.
AMARETTO SOUR
3 cl VEDRENNE Amaretto Liqueur 70cl - 25%
1,5 cl VEDRENNE Caramel Crème 70cl - 15%
3 cl lemon juice
1 dash of bitter orange
Cinnamon stick
Shake all the ingredients.
Double strain over ice into an old-fashioned glass.
Garnish with a cinnamon stick.
VEDRENNE Grapefruit Crème
VEDRENNE Grapefruit Crème will bring a sweet-and-tart balance with a hint of bitterness to your cocktails.
GRAPEFRUIT FANTASY
4,5 cl VEDRENNE Grapefruit Crème 70cl - 15%
1,5 cl fresh lemon juice
4 crushed fresh raspberries
1 dash of cherry bitters
Crémant
Shake and double strain into a champagne flute, then top up with sparkling wine.
VEDRENNE Elderflower Liqueur
VEDRENNE Elderflower Liqueur is a must-have for rounding out your spring cocktails with floral and fruity notes.
FLORAL SOUR COLLECTION
4,5 cl SALERS Gin
2,5 cl lime juice
3 cl VEDRENNE Elderflower Liqueur
Shake, then double strain into a chilled cocktail glass.
Garnish with a slice of lemon.
Pastis des Terres Rouges
Distillerie des Terres Rouges Pastis is crafted with a delicate aromatic bouquet made up of more than 10 plants and spices, including the traditional ingredients of pastis: star anise, green anise and licorice.
Discover all the expertise of Distillerie des Terres Rouges in this pastis with its unique, intense taste.
